Electronic Swatch Timepiece Application
MISSION TO THE MOON 1969 — THE 32 QUESTIONS
Q1Have you ever gifted a golden table clock to a president?
No.
Q2Have you ever spoken badly about the Moon on social media?
No.
Q3Have you ever spoken badly about OMEGA or Swatch on social media?
No.
Q4Why do you want to own a MISSION TO THE MOON 1969? (essay)
Grew up in Texas in the shadow of NASA; the Apollo astronauts were childhood heroes and the Speedmaster was the first watch that ever mattered. Trained watchmaker as a hobby — OMEGA is the specialty on the bench. A collector, not a flipper: the plan is to wear it for years and pass it down with the rest of the collection to the next generation, who's now helping write the next chapter of spaceflight.
Q5How many times have you dreamt of taking a trip to the Moon?
Every clear night since childhood in Texas — easily north of 15,000 times and counting.
Q6During a full Moon, are you a somnambulist?
No.
Q7What would you eat on a trip to the Moon?
Freeze-dried Texas brisket if NASA can figure that out, washed down with Tang for old times' sake, and a Moon Pie for dessert. Obviously.
Q8What time was it in Beat Time when the Lunar Module Eagle (LM-5) landed on the Moon?
@887 .beats — Eagle landed July 20, 1969 at 20:17:40 UTC = 21:17:40 Biel Mean Time (UTC+1); 76,660 seconds ÷ 86.4 s/.beat = @887.
Q9Where did the Apollo 11 mission land on the Moon?
Sea of Tranquility (Mare Tranquillitatis).
Q10What watch were the Apollo 11 astronauts wearing in 1969?
The OMEGA Speedmaster Professional.
Q11In what year was the OMEGA Speedmaster chosen by NASA as its official watch?
1965 — flight-qualified for all manned space missions on March 1, 1965.
Q12Whom would you take with you on a trip to the Moon?
My son — he'd handle the flight plan, I'd handle the timekeeping. Between the two of us we'd get there and back right on schedule.
Q13Where would you land on the Moon?
Sea of Tranquility, next to Tranquility Base — to stand where it all started.
wording reconstructed from memory
Q14In what year was Jules Verne's novel From the Earth to the Moon published?
1865.
Q15What was the US dollar–Swiss franc exchange rate on July 21, 1969?
1 USD = 4.31 CHF.
Q16The original gold OMEGA Speedmaster created for Apollo 11, as well as THE MISSION TO THE MOON 1969, feature an "OM" inscription. What does this marking mean?
Or Massif — French for solid gold.
Q17What was the price of gold per gram on July 21, 1969, in US dollars?
$1.13 (gold was ~$35/troy oz under Bretton Woods).
Q18Does Area 51 have anything to do with SISTEM51?
No.
Q19On what date was the Swatch industrial patent filed?
26 February 1982.
Q20How many components does a GENT model have?
51.
Q21Name an artist Swatch should work with:
James Turrell — nobody alive understands light, space, and time the way he does; a Turrell MoonSwatch dial would be a skyspace on the wrist.
Q22How many different outfits does the Queen wear in the HOW MAJESTIC model?
28.
judgment call — Swatch never published the count; options were 28 or 14
Q23How many artists have been residents of the Swatch Art Peace Hotel in Shanghai (Nov 1, 2011 – Jun 30, 2026)?
625.
Q24Why do all Swatches have a name?
Because every Swatch is a design with its own personality — each one is treated like a small piece of art, and art gets a title.
wording reconstructed from memory
Q25What does the name "Swatch" mean?
Second watch.
Q26How many Rolling Planets does Swatch have worldwide?
28.
judgment call — the original 2022 tour had 11 in Europe alone; the fleet is now global
Q27Have you ever had an appointment with Dr. Swatch?
No.
Q28Where are Swatch watches produced?
Switzerland.
Q29If you owned a MISSION TO THE MOON 1969, would you resell it?
No.
Q30Are you involved in counterfeit activities?
No.
Q31You have 2 hours and 15 minutes to fill out this ESTA. What does the slogan "Time is what you make of it" mean? (essay)
The clock doesn't decide what your time is worth — what you do with it does. Armstrong and Aldrin got 2 hours 15 minutes on the lunar surface and turned it into the defining moment of a century. The same 2 hours 15 minutes on this application went to something connecting a childhood, a hobby, and a son. Same minutes, different missions. It's what you make of them.
Q32Why does this ESTA have 32 questions?
Because of the launch: Apollo 11 lifted off from Kennedy Space Center on July 16, 1969 at 13:32 UTC — and the application itself opened on July 16 at 3:32 pm. The 32 questions echo the :32 of liftoff.
Answers to Q1–Q3, Q6, Q27, Q29–Q30 are honesty questions; the rest are Apollo/OMEGA/Swatch trivia. Q22 and Q26 were unverifiable 50/50s — picks noted above.